December
2024
No. 46
亞洲跨境流行文化
Cross-border popular culture in Asia
編輯室報告
Editor's Note
/ 陳志賢
Chih-Hsien Chen
專題論文
粉絲購買偶像商品意願之動機探討： 擬社會關係與擬親人關係
The Motivations of Fans to Own Idols’ Merchandises: Parasocial Relationships and Parakin Relationships
/ 李雅靖、張維眞
Ya-Ching Lee、Wei-Chen Chang
關鍵字：社會比較、粉絲經濟、擬社會關係、擬親人關係
Keywords：Fan Economy, Parakin Relationship, Parasocial Relationship, Social Comparison
與「泰國流行樂」互動： 臺語及華語流行歌的臺泰／亞際聯結敘事
Engaging with “Thai Popular Music”: Associative Narratives of Popular Music Between Taiwan, Thailand, and Asia
/ 蔡如音
Eva Tsai
關鍵字：文化混雜、泰國流行樂、鄉村樂、華語流行歌、臺語歌、翻 唱歌
Keywords：cultural hybridization, Thai pop music, lukthung, Taiwanese pop music, Taiyu pop, cover song
日本漫畫的改編互媒認知基模初探： 《小太郎一個人生活》個案探討
Preliminary Investigation into the Cognitive Schemas Underlying the Intermediality of Manga Adaptations: A Case Study of the Adaptation of Kotaro Lives Alone
/ 李政忠
Cheng-Chung, Lee
關鍵字：日本漫畫改編、互媒性、忠實呈現、媒介專屬性、認知基模
Keywords：manga adaptation, intermediality, fidelity, medium specificity, cognitive schema
與日本VTuber 的相遇： 中國消費民族主義、地緣政治與防火牆內 ／外
The Encounter with Japanese VTuber: Chinese Consumer Nationalism, Geopolitics, and Inside/Outside the Great Firewall
/ 胡綺珍
Kelly Hu
關鍵字：VTuber、中國消費民族主義、地緣政治、防火牆、受害者
Keywords：VTuber, Chinese consumer nationalism, geopolitics, the Great Firewall, victim
一般論文
演算生活的重組與解明： 後人類處境中的俗民方法學
Reassembling and Accounting for Algorithmic Life: Ethnomethodology in the Posthuman Condition
/ 曹家榮
Chia-Rong Tsao
關鍵字：人工智慧、後人類處境、俗民方法學、新物質主義、認知組裝
Keywords：artificial intelligence, posthuman condition, ethnomethodology, new materialism, cognitive assemblage
新冠肺炎疫情下的事實查核： 風險感知、自我效能感與公民線上推理 能力的角色
Fact-checking in the context of the COVID-19 pandemic: The dynamics between risk perception, self-efficacy, and civic online reasoning
/ 施琮仁
Tsung-Jen Shih
關鍵字：不實訊息、自我效能感、社群媒體使用、風險感知、新冠肺 炎、公民線上推理能力
Keywords：COVID-19, Misinformation, Civic Online Reasoning, Risk Perception, Self-efficacy, Social Media Use
從社交媒體訊息溝通策略以及正負面留 言探討企業溝通環境議題對公眾認知的 影響
Social Media Communication Strategies and Positive/Negative Comments as a Means to Explore How Corporate Communication of Environmental Issue Shape Public Perception
/ 楊意菁
Yie-Jing Yang
關鍵字：口碑傳散、正負面留言、企業社交媒體、企業社會責任溝通、 環境效能
Keywords：word of mouth, positive/negative comments, corporate social media, CSR communication, environmental efficacy