June
2016
No. 29
媒介的娛樂效果
Effects of Media Entertainment
編輯室報告
Editor's Note
/ 張玉佩
YuPei Chang
專題論文
以網路購物為例探討媒介作為 娛樂的功能
Hedonism as a Driving Force: Exploring Online Shopping as a Form of Media Entertainment
/ 張卿卿
ChingChing Chang
關鍵字：娛樂、媒體、傳播資料庫、網路購物、雙歧態度
情緒管理在體感遊戲經驗的新觀點： 檢視情緒激越程度與遊戲刺激潛質 的影響效果
New Perspectives on the Mood Management Effect of Playing Motion Sensor Games: Examining the Influences of Arousal and Excitation Potential
/ 陳延昇
Yen-Shen Chen
關鍵字：刺激潛質、娛樂媒介、情緒管理、電玩遊戲、暴力
Keywords：excitatory potential, entertainment media, mood management theory, video game, violence
一般論文
如何說故事： 幾個呈現經驗的現象學命題
How to Present Experiences in Stories: Some Phenomenological Propositions
/ 孫維三
Wei-San Sun
關鍵字：社會現象學、故事、時間性、敘事、理解
Keywords：social phenomenology, story, temporality, narrative, Verstehen
探索2012 台灣總統大選社交媒體之 新聞來源引用
News Sources in Social Media during the 2012 Presidential Election in Taiwan
/ 鄭宇君、施旭峰
Yu-Chung Cheng & Shiuh-Feng Shih
關鍵字：社交媒體、短網址還原、超連結、新聞來源、網址引用、選舉 DOI: 10.6195/
Keywords：social media, unshorten URL, hyperlink, news source, URL citation, election
讀者詮釋「非虛構繪本敘事」之 交流歷程及反應初探： 以國際繪本大獎作品為例
Preliminary Investigation and Interpretation of Readers’ Appreciation of Graphics in Nonfiction Picture Book Narratives: Winners of International Picture Book Awards on the History of Science
/ 賴玉釵
Yu-Chai Lai
關鍵字：非虛構敘事、圖像敘事、圖像詮釋、繪本、讀者反應
Keywords：nonfiction narrative, iconographic narrative, iconographic interpretation, picture book, reader response *
奈米科技發展與政策之常民認知
Public Perception of Nanotechnology and Its Policy in Taiwan
/ 施琮仁*、林宜平、鄭尊仁
Tsung-Jen Shih, Yi-Ping Lin, & Tsun-Jen Cheng
關鍵字：公眾感知、奈米科技、奈米產品標示、風險溝通
Keywords：public perception, nanotechnology, labeling, risk communication
書評書介
競合策略
Co-Opetition
/ 李雅靖
Ya-Ching Lee
關鍵字：附加價值、參與者、價值網、賽局理論、競合策略
Keywords：added-value, game theory, participants, value net, co-opetition