December
2014
No. 26
跨媒體時代的語藝學： 理論與現象之對話
Rhetoric in the Transmedia Age: A Dialogue between Theory and Phenomenon
編輯室報告
Editor's Note
/ 張玉佩
Yu-Pei Chang
專題論文
專題主編的話
Words from the Special Issue's Editor
/ 林富美
Fu-Mei Lin
網路時代社運行動者的界定與語藝選擇
Social Movement Actors and Rhetorical Choices in the Internet Age
/ 林靜伶
Jing-Ling Lin
關鍵字：社運行動者、社運說服功能、社會運動語藝、語藝選擇、網路時代
Keywords：social movement actors, persuasive functions of social movement, social movement rhetoric, rhetorical choices, Internet age
「現代轉型」論述的缺憾：一個語藝學者的考察
Regrets about American Historiography on Modern Chinese Transformation: From a Rhetorical Point of View
/ 肖小穗
Xiao Xiaosui
關鍵字：現代轉型、語藝、史學論述、思想史、現代化變革
Keywords：modern transformation, rhetoric, historiographical writing, history of thought, modernization-oriented reform *
隱喻即視覺化的語藝行動： 網路時代談視覺語藝的古典根源
Metaphors as Visualized Rhetorical Acts: Exploring the Classical Roots of Visual Rhetorics in the Network Era
/ 沈錦惠
Mary Chin-Hui Shen
關鍵字：視覺語藝、視覺化、視覺思考、媒介素養、詩性之知、隱喻
Keywords：visual rhetorics, visualization, visual thinking, multimedia literacies, poetic wisdom, metaphors
視覺性的超越與語藝的複訪： 數位時代視覺語藝的初探性研究
Beyond the Visuality and Revisit of Rhetoric: A Preliminary Study on Visual Rhetoric in the Digital Age
/ 邱誌勇
Chih-Yung Chiu
關鍵字：數位、視覺性、視覺語藝、軟體
Keywords：digital, visuality, visual rhetoric, software *
眾聲喧嘩即倫理實踐：從Mikhail Bakhtin 的語藝觀談起
Heteroglossia as the Practice of Ethics: A Perspective on Rhetoric from Mikhail Bakhtin
/ 王孝勇
Hsiao-Yung Wang
關鍵字：巴赫汀、外在對話性、倫理實踐、眾聲喧嘩、語藝、諧擬展演
Keywords：Mikhail Bakhtin, outer dialogicity, the practice of ethics, heteroglossia, rhetoric, parodic performance
一般論文
「預期媒體影響的影響力」之反制反 動員效果：第三人效果與選舉行為
Antidemobilizing Effect of the Influence of Presumed Media Influence: Third-Person Effect and Voting Behavior
/ 林素真、馬立君
Sue-Jen Lin & Li-Chun Ma
關鍵字：反動員效果、政治冷漠感、政治效能感、第三人效果、憤世嫉俗
Keywords：demobilization effect, political apathy, political efficacy, thirdperson effect, cynicism
福島危機中台灣民眾對核能的風險感 知與態度：政黨傾向、核能知識、 信任與科學傳播的角色
Risk Perception and Attitude toward Nuclear Energy during the Fukushima Crisis: The Role of Party Identification, Trust, Nuclear Power Knowledge and Science Communication
/ 陳憶寧
Yi-Ning Katherine Chen
關鍵字：信任、政黨傾向、核能知識、科學傳播、福島
Keywords：political trust, party identification, nuclear power knowledge, science communication, Fukushima
新聞記者的想像思維： 再論想像與新聞報導的關聯
Connections between Journalists’ Imagination and News Reporting and Writing
/ 蔡琰、臧國仁
Yean Tsai & Kuo-Jen Tsang
關鍵字：新聞、想像、記者、寫作
Keywords：news, imagination, reporter, writing