臺灣傳播學刊 Taiwan Journal of Communication Research

June 2014 No. 25

社會變遷下文本與類型的轉向

Transformation of Text and Genre under Social Change

編輯室報告

專題論文

從政治化媒介到媒介化政治：電視政論節目作為制度化的政治實踐

From the Politicization of Media to the Mediatization of Politics: Televised Political Discussion Programs as Institutionalized Political Practice

關鍵字：制度化、政論節目、媒介化、媒介邏輯、實踐

Keywords：institutionalization, political discussion program, mediatization, media logic, practice

電視新聞訪談之知識形式：一個分析架構

Television News Interviews as a Form of Knowledge: An Analytical Framework

Chin-Chih Chiang

關鍵字：口語、文類、多媒材、知識形式、電視新聞訪談、影像

Keywords：verbal, genre, multimodality, knowledge form, television news interviews, image

從認知與情感雙歧檢視台灣民眾的廣告規避與趨近行為

Ambivalent Attitudes and Advertising Avoidance Approach

Chingching Chang

關鍵字：情感初始效應、傳播資料庫、廣告規避、雙歧態度

Keywords：affect primacy hypothesis, Taiwan communication survey, advertising avoidance, ambivalent attitudes

社交媒體 vs. 線上遊戲：台灣成人網路使用、媒介慣習與人際互動

Social Network Sites Versus Online Games: Internet Use, Media Habits, and Offline Interaction among Taiwanese Adults

關鍵字：社交網站、孤寂感、媒介慣習、面對面互動、網路矛盾、網路使用偏好、線上遊戲

Keywords：social network sites, loneliness, media habits, face-to-face interaction, internet paradox, preference for internet use, online games

一般論文

建構及評估關係期待或需求導向之公關策略對組織―群眾關係結果之影響

Impacts of Relationship Expectations and Needs-Oriented Public Relations Strategy on Organization-Public Relationship Outcomes

關鍵字：公關策略、組織─公眾關係、關係期待或需求

Keywords：public relations strategy, organization-public relationship, relationship expectation or need

馴化IM：即時通訊中的揭露、協商與創造

Domesticating IM: The Revelation, Negotiation and Recreation in IM Communication

關鍵字：日常生活、馴化理論、資訊傳播科技、即時通訊

Keywords：everyday life, domestication theory, information and communication technologies (ICTs), instant messaging

恐懼與生氣情緒在危機溝通中的角色

The Role of Fear and Anger in Crisis Communication

關鍵字：生氣、危機溝通、固定連續樣本研究、恐懼、塑化劑

Keywords：anger, crisis communication, panel study, fear, plasticizer

是誰型塑台灣電影的調性？―從網絡分析著手

Who Tuned the Tones of Taiwan’s Cinemas? -- A Network Approach

Shyh-Chyang Lin

關鍵字：柯俊雄、無尺度、電影、網絡

Keywords：Ko Chun-Hsiung, scale free, movie, network

書評書介

自願、無薪而且很快樂？「無領」勞動者的夢醒時分―導讀《數位勞動》

Voluntarily Unpaid, but Very Happy? Book Review of Digital Labor: The Internet as Playground and Factory

關鍵字：主體性、血汗工廠、自願、無領階級、遊樂、數位勞動

Keywords：subjectivity, sweatshop, volunteer, no-collar class, play, digital labor