This research analyzes media images of female athletes to understand the general social perceptions surrounding them. Researchers have observed how female athletes manage conflict between athletic culture and feminine characteristics by describing identity trajectory formation. This research interviewed 12 senior female athletes and used narrative methodology to analyze 93 newspaper reports about the Australian Open Tennis Championship in 2008.
This study found that the media represents female athletes as sexual objects or in the role of daughters and mothers. These two images evoke identity conflicts experienced by female athletes on the athletic field. They hinder the achievements of female athletes in the area of body training and empower them to challenge negative feminine characteristics. These images do encourage female athletes to express individual experiences and identify professional achievements.