田詩薇

Shih-Wei Tien

地圖法、數位反身性、使用者經驗、非平台資料、數位自我

Mapping Method, Digital Reflexivity, User Experience, Non-Platform Data, Digital Self

本研究針對數位平台在捕捉跨平台行為與使用者主體經驗上的結
構性限制，提出一套整合地圖繪製與敘事訪談的資料方法。藉由視覺
化再現，將使用感知與平台互動經驗轉化為可分析文本，補足數據資
料難以呈現之「觀看的我—意識—行動的我」使用者經驗，揭示了「使
用者不等於使用之人」下的策略性適應與數位反身性動態，為後平台
研究提供新的觀察架構。本研究有效突破平台數據遮蔽，深化對數位
經驗複雜性及使用者能動性的理解。

This study addresses the structural limitations of digital platforms in
capturing cross-platform behaviors and user subjectivity by proposing a
data collection method that integrates map drawing and narrative
interviews. Through visual representation, this method transforms users'
perceptions and platform interaction experiences into analyzable texts,
supplementing data that platforms struggle to present regarding the "I who
watches — who is aware — who acts" user experience. It reveals strategic
adaptations and digital reflexivity dynamics where "the user is not the
person who uses", offering a novel observational framework for postplatform
studies. This research effectively breaks through platform data
obfuscation, deepening the understanding of complex digital experiences
and user agency.