施琮仁

Tsung-Jen Shih

不實訊息、自我效能感、社群媒體使用、風險感知、新冠肺 炎、公民線上推理能力

COVID-19, Misinformation, Civic Online Reasoning, Risk Perception, Self-efficacy, Social Media Use

結合O1-S-O2-R 模型及保護動機理論，本研究以新冠肺炎疫情為背
景，探討影響事實查核行為意圖的因素。運用網路調查資料（N =
1,248），本研究發現社群媒體和事實查核行為意圖同時具有直接關係
及間接關係。自我效能感是顯著的中介變項，但風險感知和事實查核
行為意圖無關，也非顯著之中介變項。此外，公民線上推理能力和社
群媒體使用、自我效能感皆具有交互作用關係，此結果對不實訊息相
關防制策略的擬定具有一定貢獻。

Drawing upon the O1-S-O2-R and the protection motivation models, this
study examines the factors shaping people’s fact-checking behavioral
intentions, focusing on the mediation role of self-efficacy and risk perception.
This study also investigates the moderating effect of civic online reasoning.
To date, research about the impact of social media use on fact-checking
behavioral intentions is scarce, especially in the context of the COVID-19
pandemic. Employing an online survey of Taiwanese adults, collected
between July 27 and August 3, 2021 (N = 1,248), this study conducted a
moderated mediation analysis. The results indicated that social media exerts
both a direct and an indirect positive effect on fact-checking behavioral
intentions. Self-efficacy, but not risk perception, serves as the mediator of
this relationship. Civic online reasoning moderated the effects of social
media use and self-efficacy on fact-checking behavioral intentions.
Implications of the findings will be discussed.