楊意菁

Yie-Jing Yang

企業不負社會責任、企業社會責任、媒體關注、槪念探討

corporate social irresponsibility, corporate social responsibility, media attention, concept discussion

CSiR是一個新興的研究主題，本研究採用媒體報導量分析，探討媒體對於CSiR的關注程度，並採用焦點團體訪談進行CSiR槪念初探。媒體關注度方面，長達11年的五家平面媒體總共搜出841則新聞量，整體關注度並不高，2019年為新聞報導量最多之年份。至於CSiR的槪念歸納如下:(1)CSiR是一個新穎的槪念。(2)CSiR實務上傾向於同時存在的交互體槪念。(3)違反道德卽為CSiR。(4)CSiR應從企業從事CSR的動機與結果加以判斷。(5)企業危機卽為CSiR，且須視危機發生的原因判斷之。

Corporate social irresponsibility (CSiR) is an emerging research topic that remains to be fully developed into an academic theory. In this study, we performed a quantitative analysis of media coverage to evaluate media attention on CSiR. Focus group interviews were conducted for a preliminary exploration of the concept of CSiR. Regarding media attention on the topic, 841 news reports were published in five print media outlets over an 11-year period. The highest media coverage of CSiR occurred in 2019. Our findings regarding CSiR can be summarized as follows: (1) CSiR was a new concept for the interviewees. (2) CSiR involves coexistence (or orthogonality) in practice. (3) CSiR is an ethical violation. (4) CSiR should be judged with consideration of the motivations and outcomes of enterprises engaging in CSR. (5) CSiR is a form of crisis and thus must be judged on the basis of the cause of the crisis.