This study investigates subtitle groups in China for alternative art cinema using the frameworks of informal distribution, proposed by Ramon Lobato (2012), and spreadable media, proposed by Henry Jenkins, Sam Ford, and Joshua Green (2013). The practices of these subtitle groups feature organizational operation and distributive value. This study found that these subtitle groups operate in a loose manner and their material is distributed in accordance with the characteristics of a counter-canon. Such distribution not only compensates for the shortcomings of institutional art cinema but also promotes the success of the entire distribution network; this informal distribution strengthens the entire distribution network of art cinema. Such informal distribution also gives cinephiles agency to achieve the practice of image.