閱覽人數: 1062
December 2019 No. 36

社群媒體的資訊行為

Information Behaviors of Social Media

頁數:117 - 155

作者(中)
李宗亞、羅文輝、盧鴻毅、魏然
作者(英)
Zong-Ya Li, Ven-Hwei Lo, Hung-Yi Lu, & Ran Wei
關鍵詞(中)
:公共事務知識、太陽花學運、政治討論、新聞注意、新聞思考
關鍵詞(英)
public affairs knowledge, Sunflower Movement, political discussion, news attention, news elaboration
中文摘要
本研究以2014 年「太陽花學運」為個案,從框架化理論出發, 依據新聞報導的框架,將公共事務知識分為賽局性知識與實質性知 識,探討資訊處理策略及政治討論對這兩類知識的影響。本研究首先 對臺灣四大報在學運期間的新聞報導進行內容分析,結果發現,在各 報的相關新聞報導中,「賽局框架」比例顯著高於「實質框架」;隨 後對1,137 位臺灣大學生進行問卷調查結果發現,新聞注意對賽局性 知識的預測力較高,而新聞思考較能預測實質性知識;社交網路政治 討論較能預測賽局性知識,而人際政治討論則對實質性知識的預測力 較高。
英文摘要
This study examines the effects of information-processing strategies and political discussion on the acquisition of knowledge regarding the student-led Sunflower Movement in Taiwan. On the basis of framing theory, two distinctive types of knowledge are measured: game and substance knowledge. Frame analysis of 1,365 news stories in Taiwan’s four leading newspapers indicates that game frames were used more than substance frames in news about the student movement. A survey of 1,137 college students regarding their awareness and knowledge of the movement reveals that attention to student movement news was the strongest predictor of game knowledge, whereas elaboration of such news was significantly associated with substance knowledge. In addition, the results of the survey indicate that social media discussion was a stronger predictor of the level of game knowledge than interpersonal discussion, but interpersonal discussion had a greater effect on the acquisition of substance knowledge.
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