This study examines the effects of information-processing strategies and political discussion on the acquisition of knowledge regarding the student-led Sunflower Movement in Taiwan. On the basis of framing theory, two distinctive types of knowledge are measured: game and substance knowledge. Frame analysis of 1,365 news stories in Taiwan’s four leading newspapers indicates that game frames were used more than substance frames in news about the student movement. A survey of 1,137 college students regarding their awareness and knowledge of the movement reveals that attention to student movement news was the strongest predictor of game knowledge, whereas elaboration of such news was significantly associated with substance knowledge. In addition, the results of the survey indicate that social media discussion was a stronger predictor of the level of game knowledge than interpersonal discussion, but interpersonal discussion had a greater effect on the acquisition of substance knowledge.