張錦華

Chinhwa Chang

新聞置入、中共對台宣傳、中國省市採購團、操控論述分析

news placement, communist China’s propaganda toward Taiwan, Chinese buying groups, discourse of manipulation

本研究目的是探討在中共近年來對台宣傳的脈絡下，中國大陸採購團來台的新聞置入現象及其有關報導為何？本研究採取van Dijk 的操控論述（manipulation discourse）取徑，分析台灣四家報紙對2010年8月和9月抵台的三個採購團（湖南、廣東和陝西）的報導。研究發現，三個採購團在《中國時報》和《聯合報》置入了30 個版次的專題版面，而採購團行程報導，中時和聯合不但報導量最多，而且出現大量塑造採購團首長官員在情感、道德和權力等正向的新聞內容，與《蘋果日報》和《自由時報》截然不同。

This study analyzes the placement of China's news in Taiwan's newspapers under the context of communist Chinese propaganda toward Taiwan. Adopting the perspective of van Dijk's theory of discourse and manipulation, this study finds that two of the newspapers accepting news placements (The China Times and United Daily News) reported on theChinese buying groups using detailed and positive descriptions of the leaders' emotional, moral, and power characteristics. Whereas the other two newspapers (Apple Daily and Liberty Times) made far less reports and provided no positive details regarding the leaders of the buying groups.