閱覽人數: 4177
December
2015
No. 28
變革中的新聞媒體
Journalism in Transformation頁數：157 - 196
作者(中)
李素月、陳延昇
作者(英)
Shu-Yueh Lee & Yen-Shen Chen
關鍵詞(中)
性別角色、刻板印象、偶像劇、 愛情迷思
關鍵詞(英)
gender role, stereotype, trendy drama, love myth
中文摘要
本研究以內容分析法分析台灣偶像劇的性別刻板印象與愛情圖
像，研究發現男女主角的形象塑造與性別再現皆呈現傳統刻板印象與父權社會意識，在外表與社會經濟地位上呈現男強女弱與男尊女卑的意象。在性格上，男主角的負面性格隨著劇情而逐漸淡化，呈現出野獸變王子的意象。女主角則在傳統女性所需的陰柔特質上逐漸強化，例如溫順隨和、誠信仁慈，與內向沈靜。在愛情迷思方面，最常見的有天注定、真愛可以克服一切，與真愛使人完整。
像，研究發現男女主角的形象塑造與性別再現皆呈現傳統刻板印象與父權社會意識，在外表與社會經濟地位上呈現男強女弱與男尊女卑的意象。在性格上，男主角的負面性格隨著劇情而逐漸淡化，呈現出野獸變王子的意象。女主角則在傳統女性所需的陰柔特質上逐漸強化，例如溫順隨和、誠信仁慈，與內向沈靜。在愛情迷思方面，最常見的有天注定、真愛可以克服一切，與真愛使人完整。
英文摘要
This study utilized content analysis to profile the representation and myths of gender and romance in Taiwan’s trendy drama. The images of
male and female were stereotyped. Males were usually groomed and welldressed, and held high socio-economic status in terms of education, job,
and family economic background. Also, males were smart, gentle, and honest. More importantly, the presentation of males’ negative personality
traits decreased and positive personality traits increased over time, which indicated a transformation from “beast” into “prince.” On the other hand, female held lower socio-economic status and were honest and gentle. Females’ positive personality traits such as smart and working hard were decreased but introversion was increased over time, which indicated the
development of femininity in patriarchal society. For the representation of romance, the most presented love myths included “your perfect partner is cosmically predestined,” “love conquers all,” and “the right mate completes you.”
male and female were stereotyped. Males were usually groomed and welldressed, and held high socio-economic status in terms of education, job,
and family economic background. Also, males were smart, gentle, and honest. More importantly, the presentation of males’ negative personality
traits decreased and positive personality traits increased over time, which indicated a transformation from “beast” into “prince.” On the other hand, female held lower socio-economic status and were honest and gentle. Females’ positive personality traits such as smart and working hard were decreased but introversion was increased over time, which indicated the
development of femininity in patriarchal society. For the representation of romance, the most presented love myths included “your perfect partner is cosmically predestined,” “love conquers all,” and “the right mate completes you.”