This paper addresses the problem of the cybersubject with the catchphrase “Lose once you get serious.” By employing the Lacanian approach, this study first examines the conceptual distinction between the self and the subject, and between the enunciated and the enunciation that
makes manifest the paradox of this online announcement. In addition, by emphasizing the dimension of enunciation that utters the manifesto, the bizarre category of subjectivity is further elucidated according to both the
Lacanian notion of fantasy and the Zizekian notion of ideological fantasy, thus revealing the interpassive significance of this contemporary online expression.