蔡珮

Pei Tsai

客家電視 ； 客家認同 ； 族群媒介 ； 族群認同 ； 客家閱聽人

Hakka TV ； Hakka identity ； ethnic media ； ethnic identity ； Hakka audience

本文旨在瞭解客視與都市客家閱聽人族群認同建構之關聯，客視在客家認同建構所扮演之角色為何？深度訪談16位不同世代的台北客家閱聽人發現，客視在客家族群認同中的四個面向－「族群自我身分認同」、「族群歸屬感」、「族群態度」與「族群投入」－均有不同程度的族群認同感提升，不同世代在認同召喚的內容與意涵有共同性亦有差異性存在，傳統山歌節目在「族群態度」的建構上有顯著差異。族群根基性的情感以及族群重要他人的正向互動，和客視形成族群認同建構的金三角。客視在建構台北客家閱聽人客家認同所扮演的角色，是將原生的客家家族情感，擴大至對整個客家族群的歸屬與認同，同時也改善了都會區客家人的隱形化現象，提升他們的自信心與榮譽感，甚至能夠促進客家後裔的族群文化參與行動。

This paper explores the relationship between Taiwan's Hakka television channel and the ethnic identity construction of the metropolitan Hakka audience and examines the role Hakka Television plays in the formation of Hakka identity. In-depth interviews with sixteen Taipei Hakka viewers showed that Hakka TV has increased the sense of ethnic identity of metropolitan Hakka in four aspects: self-identification, sense of belonging, ethnic attitude, and ethnic involvement. The golden triangle for Hakka identity formation consists of primordial attachment, interpersonal interaction with significant others and Hakka TV. The role of Hakka TV in constructing a Hakka identity for the metropolitan Taipei Hakka audience lies in the expansion of the sense of belonging and identity of Hakka viewers from the primordial ties within Hakka families to the whole Hakka ethnic group. Moreover, many metropolitan Hakka viewers, who tend to hide their Hakka identity, have become more involved in Hakka cultural activities because of Hakka TV, indicating that they have more self-confidence and a sense of pride in being Hakka.