閱覽人數: 1048
December 2005 No. 8

反思媒體中的置入性行銷

Rethinking Product Placement in the media

頁數:249 - 287

作者(中)
王孝勇
作者(英)
Hsiao-Yung Wang
關鍵詞(中)
批判取向語言學 ; 後現代性 ; 現代性 ; 結構主義語言學 ; 新聞批評史
關鍵詞(英)
critically oriented linguistics ; postmodernity ; modernity ; structuralist linguistics ; journalism history
中文摘要
本研究旨在探索語言學分析在本土新聞批評史的歷史意義,並藉此再思考「新聞」的概念。有別於過去研究將語言學分析歸類為「現代後期」,本研究首先以對比哲學看現代與後現代,並援引此概念架構檢視本土新聞批評中的語言學分析。本研究發現:本土新聞批評史產生兩種不同取向的語言學分析,結構主義的語言學分析展現相當的現代性,而受到後結構主義與功能學派影響的批判取向語言學,則在許多面向展現後現代的文化特徵。從本土新聞批評史的歷史脈絡來看,本研究進一步指出:語言學分析一方面修正實證主義對於真實的思考與預設,另一方面承繼批判理論的關懷,開啟後現代的「新聞」概念。
英文摘要
This paper aims to explore the meaning of linguistic studies in Taiwan's Journalism history by revisiting the concept of "news". Starting with a critique of Lin's conceptual framework and attribution, this paper highlights the oversight of complexity of linguistic studies. Drawing on modernity and postmodernity, two types of linguistic studies are specified: structuralism-oriented approach vs. critically oriented approach (post structural and systemic-functional). The former can be attributed to modernism; the latter unfolds postmodernity in respect of the philosophy of subjectivity, epistemology and the nature of knowledge. In addition, this paper addresses that linguistic studies not only challenge the assumptions of positivism but inherit the emancipatory interest of critical theory and inspire the postmodern thinking to treat news as "discourse".
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