柯舜智

Shun-Chih Ke

台灣 ； 新電視 ； 電視 ； 電視科技 ； 數位匯流

Taiwan ； new TV ； television ； television technology ； digital convergence

台灣電視產業發展至今五十年，經歷從黑白到彩色、從類比到數位、從單頻到多頻、從本土到國際、從旁觀到參與、從客廳到戶外、從地面到雲端的轉變過程。因為新傳播科技的挹注，讓電視不斷有新的面貌出現，許多人遂以「新電視」來統稱。但是新電視的「新」，新在哪裡？這些「新」電視科技所指涉的意義是什麼？社會面對新電視採取哪些態度與行動？新電視又對社會產生哪些影響？本文將從科技的觀點來探討電視與社會的互動意涵。

Taiwan's television has developed over the past 50 years, including changes from monochrome to color, analogue to digital, a single channel to multiple channels, local to global, observation to participation, indoor to outdoor, and ground to cloud. Communication technologies have transformed contemporary television, which we call "new TV." However, what is "new TV?" What is the meaning of "new?" This study examines the interaction between television and society from the perspective of technology to elucidate how social forces and technology have worked together to transform TV.