許瓊文

Chiung-Wen (Julia) Hsu

媒體教育 ； 數位媒體 ； 數位化 ； 媒體匯流 ； 實習媒體

media education ； digitalization ； media convergence ； digital media ； campus media ； action research

數位媒體匯流真的迫使媒體教育必須徹底改變嗎？作者參與媒體匯流課程設計，導入行動研究思維，兩無執行時間內，以學生工作週記與實習媒體委員會會議記錄作為分析資料，檢討課程得失利弊，與師生的評價及落差。研究躑見科技匯流雖然影響實習媒體的運作方式，但是基本採訪寫作，以及傳統的媒體課程與專業領域分組無法完全摒棄。另外，從科技匯流對內容的影響，發現一個值得重新思考的問題：新科技不應只是一種技術，必須重新定位。

The trend of media convergence has prompted us to revisit those fundamental questions of journalism and mass communication education, namely, how to teach, what to teach, who to teach and why. The author, using action research methodology, participated in a campus media curriculum design for digitalization, executed it for two years and evaluated the curriculum. By analyzing and comparing the students' weekly reports and the curriculum commit-tee's meeting records, this study re-affirms the necessity to maintain the cores of traditional curriculum characterized by its emphasis on news gathering skills and specialization. However, the study also leads us to rethink the ethical and legal problems brought forth by digital media. More importantly, with a view to benefiting from new communication technology, it is necessary to change the mind-set toward technology, which is more than mere skills.