臺灣 2016 和 2020 年立委選舉中候選人臉書貼文策略的影響
The Impact of Political Candidates’ Facebook Message Strategies During the 2016 and 2020 Legislative Elections in Taiwan
Page. 199
關鍵字:自我揭露私生活、社群媒體選戰、情緒傳染、認知處理、廣告 訴求、臉書政治參與行為
Keywords:self-disclosure of private life, social media campaign, emotional contagion, cognitive processing, advertising appeals, political engagement on Facebook