June
2022
No. 41
策略傳播
Strategic Communication
編輯室報告
Editor's Note
/ 簡妙如
Miaoju Jian
專題論文
社群媒體與政治廣告: 分析 2020 年臺灣選舉的臉書政治廣告
Social Media and Political Advertising: Analyzing Political Advertisements on Facebook in the 2020 Taiwan Election
/ 林照真
Chao-Chen Lin
關鍵字：政治廣告、政治行銷公司、演算法、選舉、臉書
Keywords：political advertising, political marketing firm, algorithms, election, Facebook
當理性遇上感性： 情緒導向模式在危機傳播之驗證
When Sense Meets Sensibility: The Empirical Evidence of Emotion-Oriented Pattern in Crisis Communication
/ 姚惠忠、凌儀玲*、鄭皓蔚
Hui-Chung Yao, I-Ling Ling* & Hao-Wei Cheng
關鍵字：公眾怒氣、危機傳播、負面口碑、情緒導向模式、認知導向模式
Keywords：anger, crisis communication, negative word of mouth (NWOM), emotion-oriented patterns, cognitive-oriented patterns
媒體產業購併之策略傳播模式初探: 迪士尼購併皮克斯個案研究
The Probing of Strategic Communication Model of Media Industry Merger and Acquisition: Disney Merged Pixar Case Study
/ 羅旭華
Shi-Hwa Lo
關鍵字：策略傳播、策略傳播特性、策略傳播模式、媒體產業購併、媒體購併動機
Keywords：strategic communication, strategic communication feature, strategic communication model, media industry merger, media merger motive
一般論文
通傳會「法規影響評估」的運作 與限制
Limitations on Regulatory Impact Assessments of the National Communications Commission
/ 曾國峰
Kuo-Feng Tseng
關鍵字：立法品質、法規影響評估、官僚組織、通傳會、專業、獨立自主
Keywords：bureaucracy, independence, NCC, professionalism, quality of legislation, regulatory impact assessment (RIA)
探索新聞記者框架建構過程: 以文創產業報導為例
Exploring Journalistic Frame- Building Process: The Study of News Coverage of Cultural and Creative Industries
/ 劉蕙苓
Heui-Ling Liu
關鍵字：文創產業、框架理論、框架建構、媒介組織常規、新聞價值
Keywords：cultural and creative industries, framing, frame-building, media routine, news values
新聞如何再現老人: 以臺灣《蘋果新聞網》之框架 與內容分析為例
Representations of Older Adults in the News: A News Framing and Content Analysis of Taiwan’s Apple Daily
/ 林怡潔、林璟筠
Yi-Chieh Jessica Lin & Ching-Yun Lin
關鍵字：人口、再現、刻板印象、框架理論、高齡社會
Keywords：population, representation, stereotyping, news framing, aged society
穿梭虛實之間:上班族玩家在線上遊戲的社會資本運作之探討
Between Real and Virtual Worlds: The Social Capital of Online Gaming for Office Workers
/ 黃書瑋
Shu-Wei Huang
關鍵字：上班族玩家、社會資本、第三空間、線上、線上遊戲、線下
Keywords：office worker, social capital, the third place, online, online gaming, offline
書評書介
照見攝影史的陰影與暗角: 評介《現實的探求——臺灣攝影史 形構考》
Illuminating the Shadows and the Dark Corners of the History of Photography
/ 陳佳琦
Chia-Chi Chen
關鍵字：臺灣攝影、歷史形構、檔案、攝影史
Keywords：Taiwanese photography, historical formation, archive, history of photography
前面有路，公共介入: 評介《新聞崩壞，何以民主》
Book Review: Democracy without Journalism? Confronting the Misinformation Society
/ 馮建三
Chien-San Feng
關鍵字：公共服務媒體、市場失靈、美國憲法第一修正案、新聞補助、 積極新聞自由
Keywords：public service media, market failure, First Amendment to the United States Constitution, journalism subsidies, positive press freedom
新聞業的政策思辨與典範轉移: 新聞業危機該救嗎?怎麼救?
Book Review: Saving the Media and Saving the News
/ 羅世宏
Shih-Hung Lo
關鍵字：公共媒體、非營利媒體組織、新聞業政策、新聞業危機、數位平台
Keywords：public media, non-profit media organization, journalism policy, journalism crisis, digital platform